If you want a great design, you need a combination of creativity and good planning. Every single piece of design is trying to convey a message. If you know the basic elements and apply them to your work with a clear understanding, you can give it the power it needs to convey a message.
Check out these basic design elements you can use to take your work to the next level.
Ø Line is one of the basic elements of design, which consists of points. Lines connect any two points and can evoke different moods depending on their texture, direction, appearance, and weight. These lines can be straight or curved, they can be smooth, rough, continuous, interrupted, thick, or thin. They are usually used to divide the content of your design or website, frame composition, and so on.
Ø The second element of design is shaped when a two-dimensional line encloses a surface. A shape can be geometric (like a circle, triangle, or square) or it can be organic (like leaves, flowers, and animals).
Ø Color is an important design element that should not be neglected. It adds vibrancy and personality to your work and can be applied to any other visual element. It can serve as a background or highlight other elements in your design. Color is also a fantastic tool to create and establish a mood for your brand.
Ø Form refers to the positive element that dominates the space of your work. Together with the space, it creates a three-dimensional effect. 3D objects include pyramids, cubes, and other abstract shapes. You can create a 3D effect by using shadows, color, and superimposed objects.
Ø Typography is arguably the most important part of graphic, web, and user interface design. Its text and appearance not only convey a message but can also convey a mood. For example, a serif font like Times New Roman tends to look traditional and serious, while a sans-serif font like Open Sans tends to look modern depending on the context in which they are used.
Ø Texture refers to the way a surface or digital design feels, to an idea of how it might feel. Texture can create a more dynamic, visually appealing experience and add depth to your design.
Ø Space refers to the area above, below, around, or behind an object. It can be positive or negative. It helps to emphasize the focus of a design, simplify its readability, and make it beautiful to the eye without overdoing it. The right balance between negative and positive space makes the composition complete and adds visual interest.
These different elements can make your work successful if used properly and in the right balance.