If you want your service or product to be known everywhere, you need to promote it. In addition to the tried and true methods of business promotion, the rise of social media has created a wealth of new marketing opportunities. It's now easier and more affordable than ever to advertise. Advertising makes you money. Unfortunately, most business owners overlook advertising their business. They assume it is expensive and time-consuming.
Learn more about how to promote your business using these highly effective methods.
Ø Register your business on Google - Google is not only a search engine but also a directory for small businesses. It is good for search engine optimization so your business can be found more easily by people looking for the services or products you offer. It is good if your customers start giving reviews about your business. These reviews will help Google to show your business in its "3-pack" that offers you free advertising.
Ø Social Media for Business - Setting up a business account on most social media sites is completely free, making it one of the cheapest ways to promote your business. It helps you attract the attention of potential customers and connect with your followers. And when you are active on social media platforms, you build trust and loyalty and make your business known.
Ø Do a preview - One of the best ways to market a new product or service, and your business in general, is to have your customers promote you. This can take the form of an in-person meeting, a testimonial, an online tour, or a demo. Not only are these offers a great strategy for engaging customers, but they also show how much you value them - and engagement and loyalty are essential to any successful growth marketing strategy.
Ø Make offers and discounts - Offering free or discounted deals is a great way to attract new customers. Depending on your business model, it may even make sense to take a loss on this to gain market share. There are many different ways to drive leads, sales, referrals, etc. Customers whose buying power is limited by either time or inventory want a more urgent sense of purchase. E-commerce stores in particular have had amazing success with introductory discounts.
Ø Reviews matter - Most people visit a website after reading positive reviews about the business, and 84% trust reviews as much as a personal recommendation. You can ask your customers to write an online review about the new service. Reviews build trust and credibility for your business and carry a lot of weight. They also improve your search engine ranking, which leads to more visitors to your website.
Ø Start email marketing - Email marketing is the most cost-effective way to promote your business. Communicating with customers and prospects reminds them to make purchases or visit your website. Use an email marketing service to maintain your mailing list and send out emails. You can ask potential customers and website visitors to sign up for an email list on your social media profiles or e-commerce store. Once they sign up, you can send them regular promotions, product launches, or content to build a relationship. This is a great way to engage customers and attract new ones.
There is no one strategy to promote a business. While each of these tips can be effective on its own, when you combine them, you can accomplish even more.